Welcome to Alexandra Roman
Thanks for dropping by!
Alexandra Roman is a premium online boutique specialising in dresses, shoes and accessories for daywear, night life, parties and special events.
Our aim is to provide great choice to women who are looking to stand out from the crowd!
Maybe you’re like me? Ever since I was very young I’ve just loved dressing up. Putting pieces together and creating my own special look.
”I’m an architect’s daughter, which explains my creative roots,’’ said Alexandra, whose creativity and business skills showed up from an early age.
Her first business experience was fishing and collecting medicinal plants, wild mushrooms, truffles and selling them to holiday makers and local wealthy families for profit. Growing up in the beautiful Carpathian Mountains opened new possibilities for her.
Coming from a modest family background, clothes and toys were a luxury. As Alexandra says ”I’ve always had a passion for clothes and the desire was even greater when I couldn’t afford them!’
Educated at former Olympic Gymnastics Champion Nadia Comaneci’s Sportive College, Bucharest and Cardiff, Alexandra went on to gain a certificate in Direct and Digital Marketing (IDM) and worked for a variety of companies, from a support assistant for an aviation company through to a supervisor/dispenser position at her local pharmacy.
However, she always retained the strong desire and passion for clothing. ”I have always had an entrepreneurial nature and on discussion with my boss and family, it was clearly time for me to go on my own. Giving up my day job to focus on launching Alexandra Roman was quite a challenge; but I’ve had amazing support from the people in the fashion industry around me and the brand has gone from strength to strength ever since.
Very often the ideas behind the brand are inspired from the glamourous Hollywood Movies I saw when I was a child. Flattering dresses are a must in our collection.
Bringing Holland Cooper into our collection reflects the nature and wildlife surrounding us and the laid back country lifestyle. It’s the attention to detail and passion for British design, manufacturing & brands which sets Alexandra Roman in the wider luxury market.
Although Alexandra is not a Designer she is the one making all the research and buying decisions when it comes to the collections. She is choosing all the designs, suppliers and manufacturers. Her eye for fashion and style are quite unique.
”I would love to have my own designs one day. But for now I am happy working with other designers.”
These days there’s so much choice around. So many designer stores (mostly in London). And of course a million online fashion outlets!
Making the right choices – especially for special events like parties, weddings etc – can be a real headache.
Let me take that stress away and help you find your own great unique style and discover new great british and european brands.
Working with a team of fashion experts I review all the latest trends & designs – and bring you a personalised approach to selecting your wardrobe. Whether it’s dresses, shoes or bags.
Try out some of our range and see how they suit you. Join our free personal styling service and I’ll get in touch and give you my ideas & recommendations.
Your thoughts are important and I’d really welcome your input on what you like and what you’d like to see on the Alexandra Roman site.
PS Don’t forget you get 10% discount when you register and place your first order!