Pure London – Pure Fashion Inspiration!

I just love going to fashion shows! It’s one of the best parts of being involved in the clothes industry.

What a buzz! The catwalk. The amazing creativity. The beautiful models. The sheer energy! And what a joy to be surrounded by so many inspirational people.

Probably the best trade show in the UK is Pure London which takes place twice a year at Olympia.

It’s always exciting to check out new designers and get inspiration for new looks and trends.

I look forward to revealing our new Autumn/Winter collection to you next month.

Meanwhile here’s an interesting article from Pure London on womenswear trends for Autum/Winter 2017

The Autumn/Winter 2017 season is filled with interesting contagious and fascinating suggestions and emotions. How would you define the main moods of the season?

Although it is true that the winter season is usually less glamorous than the summer season, it must be admitted that this Autumn/Winter is very special in many ways. 

… international designers chose materials that are part of the glorious British and Scottish textile traditions. We have not seen tartan, houndstooth, herringbone and tweed used in such a remarkable way and with so different interpretations.

What are the main global trends for the upcoming cold season?

Opening our wardrobe in autumn and winter will mean feeling a heat wave. We will dive into a knitwear mountain of big, elaborate, fun and even nostalgic pieces, because the vintage vein continues to flow like a tranquil river. Jacquard motifs, macro plaits, pictorial effects, maxi coats and maxi sweaters, to be worn on top of anything and everything. Suggestive maxi volumes, important shoulders that exude authority, the desire for warmth managed in an autonomous, original, absolutely personal way. Like sitting in front of a burning fire with a cup of tea or of our favourite herbal tea. Ginger and cinnamon, anyone?

Read the full article here.

Alexandra Roman

We bring elegance, quality and style to women who want to be unique. As well as my own range, we tap into some of the very best UK and international fashion designers